We were challenged to create individual siloed ads that displayed truths about each product, that were expectedly unexpected, charming, humorous and all had to play out within five seconds.

We created a colour palette for each biscuit and scene which allowed us to silo our short stories even when patched together all the while still feeling cohesive as each colour sat in a similar tonal range. We experimented with a wide array of liquid and particle simulations to further display the biscuit characteristics as well as the playfulness of each spot, tackling the challenges in the brief to create dynamic content with detailed storytelling, whilst applying design and craft throughout.