Bay Audiology
Client - Bay Audiology
Agency - Saatchi & Saatchi
Sound - Liquid Studios
Animation - Flux
Director - Laban Dickinson
Executive Producer - Joshua Forsman
Producer - Je’maine Booth
3D - Jeremy Ball, Chaz Holland, Conrad Crooks
Design - Bonita Sidhu
![image-spacer](https://fluxmedia.co.nz/wp-content/themes/flux/images/640x360-spacer.png)
Bay Audiology
Client - Bay Audiology
Agency - Saatchi & Saatchi
Sound - Liquid Studios
Animation - Flux
Director - Laban Dickinson
Executive Producer - Joshua Forsman
Producer - Je’maine Booth
3D - Jeremy Ball, Chaz Holland, Conrad Crooks
Design - Bonita Sidhu
Client - Bay Audiology
Agency - Saatchi & Saatchi
Sound - Liquid Studios
Animation - Flux
Director - Laban Dickinson
Executive Producer - Joshua Forsman
Producer - Je’maine Booth
3D - Jeremy Ball, Chaz Holland, Conrad Crooks
Design - Bonita Sidhu
Bay Audiology is a company striving to assist people with hearing loss. We needed to find a way to develop a series of videos that highlighted key life moments that were being missed or effected by this problem. We created a ground breaking campaign that uses the fusion of sound waves and animation in a totally new way.
![Soundwave](https://fluxmedia.co.nz/wp-content/uploads/2020/11/wave1.jpg)
While the line on its own looks nondescript, a process was then applied to each of the 280 different sounds waves, whereby they were arranged within a 3D space to reveal a completed image.
![Soundwave Audio Lines](https://fluxmedia.co.nz/wp-content/uploads/2020/11/wave2.jpg)
While the line on its own looks nondescript, a process was then applied to each of the 280 different sounds waves, whereby they were arranged within a 3D space to reveal a completed image.
Making of
![image-spacer](https://fluxmedia.co.nz/wp-content/themes/flux/images/640x360-spacer.png)
Development
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/001.jpg)
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/012.jpg)
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/arr.001.jpg)
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/005.jpg)
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/arr.004.jpg)
![Development](http://fluxmedia.co.nz/wp-content/uploads/2020/11/007_update.jpg)