Saatchi and Saatchi approached us with the challenge of creating and developing two strong lead characters that could carry the campaign across multiple spots and scenarios.

Our challenges were finding a middle ground between photo real and slightly caricatured. With the look and feel of fur playing a big part creating a nice balance between reality and performance ability. Performance inspiration came from some of screens most enduring duos; Ernie and Bert, & Toyota's couple; Crumpy and Scotty, creating characters that could lead the campaign in humorous and unique approach.